Non-additive measures are those which can not be used inside any numeric aggregation function (e.g. SUM(), AVG() etc.). One example of non-additive fact is any kind of ratio or percentage. Example, 5% profit margin, revenue to asset ratio etc. A non-numerical data can also be a non-additive measure when that data is stored in fact tables, e.g. some kind of varchar flags in the fact table.Semi Additive Measures
Semi-additive measures are those where only a subset of aggregation function can be applied. Let’s say account balance. A sum() function on balance does not give a useful result but max() or min() balance might be useful. Consider price rate or currency rate. Sum is meaningless on rate; however, average function might be useful.Additive Measures
Additive measures can be used with any aggregation function like Sum(), Avg() etc. Example is Sales Quantity etc.